UX, Web & Game Designer / Developer / Speaker / Consultant
Bernardo Letayf
l develop game-like solutions through our software on a mission to transform education. With over 12 years of experience in gamification, more than 25 years in web and UX design/development, international speaking and consulting, I have created a platform that makes learning engaging and exciting for students of all ages and backgrounds.
Work Experience
2022 - Present
CTO and Founder - TABI
TABI - It's the journey
2016 - Present
CEO - BLUERABBIT
BLUERABBIT EDU, SAPI de CV
I built BLUERABBIT based on the awful experience I had as a student. Every person in the world deserves a better learning system. BLUERABBIT ‘s mission is to transform education. It’s been long enough for it to evolve and become something so engaging and exciting that people want to keep doing it.
2008 - 2016
IT teacher
The American School Foundation, A.C.
Information technology teacher where I taught the courses on Web Design, Multimedia Design, Video edition, Introduction to computer applications and Yearbook design.
2007-2008
Adobe Certified Instructor
Edumac
Adobe certified instructor in Photoshop, Flash and Dreamweaver. Worked full time at Edumac where I helped certify the school as an Adobe Certified Training Center.
Education
2002-2009
B.A. Marketing
Universidad del Valle de México A.C.
Studied marketing to help me understand the markets and add more skills to myself. Never intended to work specifically in Marketing but I use the skills to design and develop my software and brands.
1996-1997
Technical Analyst Programmer
Centro de Computación Profesional de México
My most proud academic achievement. Graduated with honors from a technical career at the age of 14. I have been using the skills I learned ever since which has granted a massive 27 years of experience in web design and development.
Skills & Expertise
Web Design & Development
Over 21 years of experience.
Build and deployed over 200 websites including animations, interactions and countless effects.
Expert in PHP, MySQL, JavaScript, HTML and CSS.
Expert wordpress developer.
Excellent use of the CodeIgniter 3 and 4 Frameworks
International Gamification Expert
Created over 13,000 gamified experiences worldwide.
Designed three gamification frameworks for designing systems.
Consulted with over 40 companies worldwide
Trained over 400 professionals in the subject.
Helped design gamification programs that affected thousands of users
Spoken at more than 25 forums of education introducing countless teachers and schools into the concept
Adobe Suite
Formerly an Adobe Certified Expert and Instructor.
Master level in Photoshop
Master level in Illustrator
Master level in Dreamweaver
Expert level in AdobeXD
Expert level in Premier
Hold my ground in After Effects
App Development
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Designer of two web apps built for gamification
CMS & WordPress
WordPress theme design expert.
Over 16 years of experience developing and designing websites and software with WordPress.
BLUERABBIT is currently developed as a WordPress Theme
Work in progress
Full Stack Developer online course
Book: Cool Monsters, Friends and Punches – How to build engaging journeys
Projects
BLUERABBIT
The last app you will need to drive engagement to your learning audience
TABI
Create engaging player journeys that drive loyalty
Intrinsic Engagement and XP Design
A workshop on how to create deep engagement and keep the players
How to create engaging adventures
A workshop on learning the skills to make your adventures rock!
My Apps, Products and Workshops
Phone
+1 (786) 630 3489
Miami, FL