UX, Web & Gamification Designer / PhP Developer / Speaker / Consultant

Bernardo Letayf

About Me

+1 (786) 630 3489

l develop solutions on a mission to transform education. With over 12 years of experience in gamification, more than 25 years in web and UX design/development, international speaking and consulting, I have created a platform that makes learning engaging and exciting.

Work Experience

2022 - Present

Microsoft Certified:
Azure AI Fundamentals

CTO and Founder - TABI (in development!)

TABI - It's the journey

 

2016 - Present

CEO and Founder - BLUERABBIT

BLUERABBIT EDU, SAPI de CV

I built BLUERABBIT based on the incredible experiences I had as a Dungeon Master. I believe learning has to be as engaging as playing a great video game and we have improving the lives of over 19,000 users worldwide. Thousands of professionals have tried BLUERABBIT and we have used it to transform learning experiences from companies like Meta, Microsoft, Banks, Schools and Universities.

BLUERABBIT also received the Outstanding Gamification Software in Gamificatiojn Europe in 2017.

 

2008 - 2016

IT teacher

The American School Foundation, A.C.

Information technology teacher where I taught the courses on Web Design, Multimedia Design, Video edition, Introduction to computer applications and Yearbook design.

2007-2008

Adobe Certified Instructor

Edumac

Adobe certified instructor in Photoshop, Flash and Dreamweaver. Worked full time at Edumac where I helped certify the school as an Adobe Certified Training Center.

Education

2002-2009

B.A. Marketing

Universidad del Valle de México A.C.

Studied marketing to help me understand the markets and add more skills to myself. Never intended to work specifically in Marketing but I use the skills to design and develop my software and brands.

1996-1997

Technical Analyst Programmer

Centro de Computación Profesional de México

My most proud academic achievement. Graduated with honors from a technical career at the age of 14. I have been using the skills I learned ever since which has granted a massive 27 years of experience in web design and development.

Skills & Expertise

Web Design & Development

Over  21 years of experience.

Build and deployed over 200 websites including animations, interactions and countless effects.

Expert in PHP, MySQL, JavaScript, HTML and CSS.

Expert wordpress developer.

Excellent use of the CodeIgniter 3 and 4 Frameworks

International Gamification Expert

Created over 13,000 gamified experiences worldwide.

Designed three gamification frameworks for designing systems.

Consulted with over 40 companies worldwide

Trained over 400 professionals in the subject.

Helped design gamification programs that affected thousands of users

Spoken at more than 25 forums of education introducing countless teachers and schools into the concept

Adobe Suite

Formerly an Adobe Certified Expert and Instructor.

Master level in Photoshop

Master level in Illustrator

Master level in Dreamweaver

Expert level in AdobeXD

Expert level in Premier

Hold my ground in After Effects

App Development

Designer of BLUERABBIT

Designer of TABI

CMS & WordPress

WordPress theme design expert.

Over 16 years of experience developing and designing websites and software with WordPress.

BLUERABBIT is currently developed as a WordPress Theme

Work in progress

Full Stack Developer online course

Book: Cool Monsters, Friends and Punches – How to build engaging journeys

Projects

BLUERABBIT

The last app you will need to drive engagement to your learning audience

TABI

Create engaging player journeys that drive loyalty

Intrinsic Engagement and XP Design

A workshop on how to create deep engagement and keep the players

How to create engaging adventures

A workshop on learning the skills to make your adventures rock!

My Apps, Products and Workshops

Phone

+1 (786) 630 3489

Miami, FL

Copyright © 2025 Bernardo Letayf. All Rights Reserved.