Learning should play like a great game.
I'm Bernardo Letayf. I design and build learning products people actually finish. I've been programming for 29 years, taught for eight, and spent the last 12 showing that a journey beats a slide deck: first in my own classroom, then with BLUERABBIT, for 23,000+ players and teams at Microsoft, Meta, Unilever and Standard Bank.
Two builds, told properly.
One is the product. The other is a feature inside it that asked a harder question: what if helping each other was the game?
BLUERABBIT
A classroom experiment that became an award-winning platform, then was rebuilt from 80,000 lines of WordPress into a modern app in twelve weeks.
The Garden
A social layer where every relationship is earned through real interaction, and the ones you neglect visibly wither.
29 years, one thread.
Programmer at 14, web designer at 16, teacher, founder. Every step fed the next.
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1997
Technical Analyst Programmer, with honors
Graduated at 14. Still my proudest diploma.
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1999
First websites
The start of 200+ sites and apps.
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2007
Adobe Certified Instructor
Photoshop, Flash, Dreamweaver.
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2008
IT teacher, The American School Foundation
Eight years of web, multimedia and yearbook design.
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2014
RabbitBlue
Gamified my own classes in April. It became my graduation project at Tec de Monterrey.
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2016
BLUERABBIT goes public
Renamed, rebuilt, and in front of real clients.
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2017
Outstanding Gamification Software
Gamification Europe Awards, Brighton.
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2025
GameChangers
Two chapters in a learning-design anthology.
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2026
BLUERABBIT, rebuilt
From WordPress to CodeIgniter 4 in twelve weeks. And a move to Seattle.
I have declared a world wide war on grades.
Me, signing off every blog post in 2017. Still true.
Things you can use on Monday.
Elemental Gamification
A card deck for designing gamified systems at the table, before anyone writes a line of code.
GameChangers: Learning Experience Design Done Right
An anthology on learning experience design. I wrote two of its chapters.
Cool Monsters, Friends and Punches
How to build engaging journeys. My book, in progress.
The Engagement Loop
Prompt → Action → Process → Consequence → Change → Feedback. One page to check whether an activity really loops.
Learn it by building it.
Live cohorts where you leave with something real, and private sessions where your team designs its own program.
How to Create Engaging Adventures
Tuesday, October 27 · Tue–Thu · 6–8pm Pacific · Online (Zoom)
Bring it to your team
A hands-on session where your L&D, HR or product team designs its gamified program with the Game Master Framework. Online or on-site.
Plan a workshop →
Two chapters in GameChangers.
An anthology on learning experience design, edited by Jonathan Peters PhD and Monica Cornetti. My chapters are about the learner journey, and about why love and happiness belong in a conversation about engagement.
50+ talks, and counting.
- 2025Gamification of Learning Workshop (co-led with Rob Alvarez)EFMD · Online
- 2024Designing Meaningful Player Journeys: Merging Game Mechanics and Behavioral ScienceGamification Europe 2024 (with Roman Rackwitz) · RSA House, London
- 2017How NOT to gamify a classroomGamification Europe 2017 · Brighton, UK
- 2017Outstanding Gamification Software: BLUERABBITGamification Europe Awards · Brighton, UK
One page to check whether an activity really loops.
Prompt → Action → Process → Consequence → Change → Feedback. Join the list and you'll get the worksheet the day it's ready, plus a short letter about once a month.