Bernardo LetayfUX & Game Designer
CV Let's talk
About

Dungeon Master, teacher, founder.

I built BLUERABBIT on the experiences I had as a Dungeon Master. I believe learning should be as engaging as a great game, and I've spent 12 years proving it: first with teenagers in my own classroom, then with 23,000+ players in schools, universities, banks and companies like Microsoft, Meta and Unilever.

I've been programming since I was 14, when I graduated with honors as a Technical Analyst Programmer. That's 29 years now. I design the product, write the code, teach the workshop and give the talk, and I think each job makes me better at the others.

I'm based in Seattle, WA.

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Bernardo Letayf

I have declared a world wide war on grades.

My sign-off on every blog post in 2017. Still true.
Experience

UX and game designer and full-stack developer. I have been programming for 29 years, building for the web for 27, and designing gamified learning for 12. I founded BLUERABBIT, the platform behind 200+ gamified experiences for 23,000+ players, and it won Outstanding Gamification Software at Gamification Europe in 2017. I have trained 1,300+ professionals and consulted for 40+ companies, including Microsoft, Meta, Unilever and Standard Bank.

Founder & CEO · “Evil Mind Behind the Operation”

2014 → now

BLUERABBIT · BLUERABBIT EDU, SAPI de CV · constituted 2018

  • Designed and built a gamification platform for learning: Journey Maps, three currencies (XP, BLOO, EP), achievements, guilds, encounters and a social layer, the Garden.
  • Started as “RabbitBlue” in my own classroom in April 2014; public since 2016. 23,000+ players and 200+ gamified experiences since.
  • Outstanding Gamification Software, Gamification Europe 2017.
  • In 2026, led the rebuild from an ~80,000-line WordPress theme to CodeIgniter 4 (339 commits in 12 weeks, co-engineered with Claude) and replaced the public website.

CTO & Co-founder

2022 → now

TABI · Gamification Corp · with Roman Rackwitz (Engaginglab GmbH)

  • An AI platform that turns uploaded content into micro-content and visual learning journeys with tracking, progress and mastery.
  • Premiered at GamiCon48V (2023). In development.

International Gamification Consultant, Trainer & Speaker

2016 → now

Independent

  • Consulted for 40+ companies across banking, technology, consumer goods and education. Trained 1,300+ professionals, largely through my Game Master Framework.
  • Masterclasses for Gamification Europe (Amsterdam 2018, London 2024) and the EFMD Gamification of Learning Workshop. Has gamified every GamiCon, live or virtual.
  • 50+ talks and forums in several countries.

IT Teacher

2008 → 2016

The American School Foundation, A.C. · Mexico City

  • Taught Web Design, Multimedia Design, Video Editing, Introduction to Computer Applications and Yearbook Design.
  • Gamified my own classes, which is where BLUERABBIT was born.

Adobe Certified Instructor

2007 → 2008

Edumac

  • Taught Photoshop, Flash and Dreamweaver full time. Helped certify the school as an Adobe Certified Training Center.

Web Designer & Developer

1999 → now

Independent

  • Designed and shipped 200+ websites and web apps: animations, interactions, custom WordPress themes, and CodeIgniter 3 and 4 applications.
Education

Graduation project: RabbitBlue

2014

Tec de Monterrey · Presented the first version of BLUERABBIT as my graduation project.

B.A. Marketing

2002 → 2009

Universidad del Valle de México · Studied markets to design and sell my own software and brands.

Technical Analyst Programmer

1996 → 1997

Centro de Computación Profesional de México · Graduated with honors at 14. I have used those skills every year since: 29 years and counting.